6/29/2023 0 Comments War of the worlds george herbert![]() While Chapek may have been an experienced operator capable of generating profits, he was wholly unprepared to become CEO of one of the world’s most public companies. No doubt you risk offending some of your customers, but that is the price you pay for having clear principles. ![]() When you are CEO of one of the world’s most visible and best-loved companies, you have no choice but to take public stands on behalf of your company’s beliefs and your employees–when these stances are core to your brand. ![]() Yet when Chapek became CEO of Disney in February 2020, he pledged not to discuss controversial issues publicly–in sharp contrast with his predecessor Bob Iger, who deftly handled these issues. No doubt DeSantis felt betrayed the following March when Chapek publicly attacked his Parental Rights in Education Act. What implicit understanding did Chapek have with DeSantis? In today’s world, CEOs are expected to speak out on behalf of their employees, their company’s mission, and their values.ĭisney has long been known for its active support of its LGBTQ+ employees and its inclusion of LGBTQ+ characters in its movies. ![]() In exchange, DeSantis agreed that Disney would receive $578 million in tax breaks from the state of Florida. ![]() In July 2021, Disney’s new CEO Bob Chapek announced the company would move its theme park headquarters and 2,000 employees from Burbank, California to Lake Nona Florida, investing $864 million in its new office complex. Here are five lessons companies must learn from this dispute: There are no state subsidies without implicit quid pro quos ![]()
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